Brand management, marketing, sales, social media marketing, effective leadership. It’s all about relationships.

Link Positive helps organizations develop mutually-beneficial relationships through market insight, brand and marketing strategy, UX and Web site design, social media marketing, and integrated marketing and sales programs.

Learn how Link Positive services help build strong stakeholder relationships to reach your organization’s goals.

Link Positive is working with Guild Incorporated, a St. Paul-based health and human services organization to develop a strategy for social media and outreach efforts to attract and further engage the nonprofit’s many stakeholders, from clients and families served by Guild Incorporated to the partner organizations, donors, volunteers and employees who enable its services. Link Positive is helping with the following:

• Facilitated leadership team input and strategy exercises to build on existing business, brand and marketing efforts and establish organizational objectives for online outreach and social media marketing.
• Conducted Web search and social media sensing to assess current online visibility,  social footprint, digital reputation,  site strength and identify topical communities and opportunities for engagement.
• Developed content strategy to leverage new site information architecture (IA) and new content, extending into targeted social media channels, PR and outreach activities.
• Recommended select social media channels and activities to maximize social media engagement efforts with limited resources.

Contact Link Positive for a free consultation on your social media approach.

A Brand New Name and Identity for a 50-year Strong Company

Link Positive recently helped rebrand GML, Inc. as Innovize, positioning this medical-product contract manufacturing company for another 50 years of growth.

Link Positive worked with the leadership team at GML, Inc. to review organizational goals, refine and articulate business strategy, sales processes and marketing efforts. The collaborative planning effort included sessions with the president, strategic planning VP, marketing team, sales and customer service representatives. Together, we determined that a new name and identity were warranted to better reflect the company’s role in the market.

• Business Strategy Review + Marketing Planning – Link Positive worked with the leadership team to assess the “current state” of business relationships, the  “desired state” of the business, and a strategic marketing plan to bridge the gap toward their goals.
• Facilitated Team Input Sessions with executive leadership, sales and customer service representatives
  • Identify differentiating attributes to develop unique selling proposition (USP) and positioning. Link Positive helped integrate the Inside Advantage methodology, as the client team had attended presentations, read the book and embraced this as a valuable and actionable approach.
• Company-wide Presentations with all associates, across three working shifts, to share the company direction, gain support and guide on-brand service delivery.
• Key Message Architecture with pyramid of high-level concise messages, supporting messages and drill-down by areas of relevance (e.g. industry, discipline, stakeholder role, etc.)
• Naming and Tagline Lead following a proven process which included establishing naming criteria based upon brand strategy, brainstorming and filtering name candidates,  facilitated with legal review, acceptance, including registration through the U.S. Patent and Trademark Office (USPTO).
  • Innovize – let’s make it better
  • Generic Descriptor: Custom Development & Manufacturing
• Creative Partner Selection and Collaboration: Establish design partner selection criteria, managed project direction for brand identity design and development of integrated mix of communications touchpoints.
• Identity Design and Development Direction: logo, brand assets, application and guidelines
• Visual Model Designs: Developed models to position services in the context of product lifecycle, serving as a customer-focused sight seller
• Web site: content + functionality strategy, IA formulation, keyword research and SEO efforts, wireframe and theme design development, training and content publishing via Wordpress as content management solutions (CMS), analytics setup and launch activity.
• Integration of new brand through the mix of touchpoints that help to shape stakeholders’ brand experiences
  • Web Site
  • Literature
  • Case Studies
  • Sales tools and speaking points
  • Business System:Business Cards, Letterhead,Envelopes
  • Trade show exhibit
  • Packaging
  • Email

Contact Link Positive to discuss how we might collaboratively energize your brand and market relationships.