Services

Link Positive offers the following range of brand strategy and integrated marketing services:

Brand + Marketing Strategy Development

• Business Strategy + Brand Strategy Alignment
• Facilitated Leadership/Team Strategy Sessions
• Naming + Brand Identity Development
• Market Research + Opportunity Sensing (VOC)
• Competitive Analysis + Benchmarking
• Value Streaming Analysis + Strategy
• Channel Marketing
• Lead-generation + Opportunity Pipeline Analysis
• Brand Experience Audits + Design (UX)
• Marketing + Sales + Service-delivery Integration
• Message Architecture + Content Strategy
• Communications Planning + Implementation
• Outreach + PR + Knowledge Leadership
• Employment Brand + Engagement
• Event Marketing

Interactive Marketing

• Website Strategy, Content + Design
• Content Strategy, Information Architecture (IA/ UI)
• User Experience Design (UX) and Usability Testing
• Search Engine Marketing (SEM) + Search Engine Optimization (SEO)
• Social Media Strategy + Community Building
• Email Marketing Programs
• Online Advertising + Promotion Programs
• Digital Sales Tools + Decision-support Tools
• Web Analytics + Optimization