Services

Link Positive offers the following range of brand strategy and integrated marketing services:

Brand + Marketing Strategy Development

  • Business Strategy + Brand Strategy Alignment
  • Facilitated Leadership/Team Strategy Sessions
  • Naming + Brand Identity Development
  • Market Research + Opportunity Sensing (VOC)
  • Competitive Analysis + Benchmarking
  • Value Streaming Analysis + Strategy
  • Channel Marketing
  • Lead-generation + Opportunity Pipeline Analysis
  • Brand Experience Audits + Design (UX)
  • Marketing + Sales + Service-delivery Integration
  • Message Architecture + Content Strategy
  • Communications Planning + Implementation
  • Outreach + PR + Knowledge Leadership
  • Employment Brand + Engagement
  • Event Marketing

Interactive Marketing

  • Website Strategy, Content + Design
  • Content Strategy, Information Architecture (IA/ UI)
  • User Experience Design (UX) and Usability Testing
  • Search Engine Marketing (SEM) + Search Engine Optimization (SEO)
  • Social Media Strategy + Community Building
  • Email Marketing Programs
  • Online Advertising + Promotion Programs
  • Digital Sales Tools + Decision-support Tools
  • Web Analytics + Optimization