Brand Naming + Identity Development

Link Positive has helped several organizations create new brands, rebrand, reposition or evolve their established brands to leverage existing equity and adapt to changing market conditions.

Some of the names Link Positive has helped develop  include:

• Innovize – formerly GML, Inc. ( case study )
• Ambient Consulting - formerly David Mitchell & Associates (DMA), Ameridata, GE Capital , Metamor, PSINet
• Attend-eSource – a product brand from metroConnections
• Advance IT Minnesota * – formerly Center for Strategic Information Technology and Security ( the MnSCU IT Center of Excellence)
• Proliant ** - formerly AMPC (American Meat Protein Corporation)
• EdCheckup ** – formerly Web Education Company
• Sunrise Community Banks ** – an umbrella brand for a family of community banks

* Brand strategy and name only; not design/implementation
** Ben Wallace lead as brand strategist while in previous agency

Link Positive has helped several existing brands to evolve their brand identity and messaging. This is often driven by

Contact Link Positive to explore how your brand name and identity can work harder to attract customers and develop your market relationships.