Brand + Marketing Strategy

Link Positive can help you develop a clear and focused brand strategy to differentiate your offerings, attract and engage targeted stakeholders and create efficiencies -  not only in your marketing, but in your organization-wide brand management. Brand strategy development bridges your business strategy and your market, establishing a common framework to guide cohesive creation of your design, communications, media, outreach, sales and service efforts – for a positive aggregate brand experience and mutually-beneficial market relationships.

  • Business Strategy + Brand Strategy Alignment
  • Facilitated Leadership/Team Strategy Sessions
  • Business Process Audits and Review
  • Market Opportunity Sensing + Definition
  • Competitive Analysis
  • Value Streaming
  • Opportunity/Sales Pipeline Analysis + Optimization
  • Brand + Marketing Strategy
  • Brand Identity Development
  • Brand Experience Audits + Design
  • Marketing + Sales + Service Delivery Integration
  • Content Strategy + Message Architecture
  • Communications Planning + Implementation
  • Web Site Strategy, Content + Design + Analysis
  • Channel Marketing
  • Performance Measurement + Optimization