Search Engine Marketing (SEM)

Search Engine Marketing (SEM) includes a range of “organic” and paid methods for improving your visibility, relevance, traffic levels, lead quality and conversions. We can help develop and refine keywords, assess rankings and related factors, and develop/implement efforts to improve ranking and visibility  – from organic core site content and linking strategies to keyword buys and other online promotional efforts.

Organic Search Engine Optimization (SEO)

Search Engine Optimization, or SEO, refers to the practices that help to “organically” improve your brands ranking and reputation with your strategic keywords….and the terms your stakeholders use in their search activity. Some of the core aspects influencing organic search engine results pages (SERP) include:

  • Site content
  • Inbound links
  • Site structure
  • Domain strength

Link Positive will help you assess the strength of your site – and social media presence – with key search engines, and work with you to identify and optimize those aspects that offer the greatest opportunity for improvement.

Paid Search Engine Marketing (SEM)

AdWords and other sponsored link presence can augment your organic search engine performance, with cost-per-click controls .  Paid search is a particularly beneficial complement to organic SEO efforts when you seek greater control, speed and visibility in a crowded competitive category.

Online Advertising and Promotion

Online display ads, or banner ads, offer another awareness, outreach and site-traffic-generation source. Link Positive will help you plan, develop, deploy and track your online marketing and promotional efforts.

Social Media Marketing

Social Media Marketing offers significant benefits in search results and relevance, in addition to providing unique sensing, outreach and engagement opportunities. Learn more about Link Positive Social Media Marketing services.